Enhancing Accessibility for an Essential Oils & Natural Ingredients Supplier
A leading supplier of essential oils, fragrance oils, carrier oils, botanical extracts, cosmetic ingredients, and natural raw materials wanted to ensure its eCommerce platform was accessible to all customers. Serving manufacturers, formulators, artisans, and small businesses, the website offers an extensive product catalog, technical information, and online ordering capabilities.
- 97%
- Issues resolved
- 80% → 98%
- WCAG score
- 100% fixed
- Color contrast
Manufacturing & Wholesale Distribution — confidential client.
A leading supplier of essential oils, fragrance oils, carrier oils, botanical extracts, cosmetic ingredients, and natural raw materials wanted to ensure its eCommerce platform was accessible to all customers. Serving manufacturers, formulators, artisans, and small businesses, the website offers an extensive product catalog, technical information, and online ordering capabilities.
10 accessibility barriers that needed addressing.
Alternative text for product images and ingredient photos
Keyboard accessibility for product search and filtering
Screen reader compatibility across product catalog pages
Form labels and validation for customer registration and checkout
Color contrast for pricing, buttons, and navigation
Accessible product specification tables
Focus management during shopping and checkout workflows
Semantic heading hierarchy across category and product pages
Descriptive links and button labels
Accessibility of downloadable product documentation and safety sheets
Structured engineering, not a one-time scan.
Comprehensive Accessibility Assessment
Zylyn conducted a comprehensive accessibility assessment using automated scanning and expert manual testing aligned with WCAG 2.2 guidelines. The review included the home page, product category pages, individual product pages, search and filtering functionality, shopping cart and checkout, customer account pages, contact and inquiry forms, technical documentation, navigation menus, and mobile-responsive interfaces.
Prioritized Remediation Guidance
Each accessibility finding included a WCAG 2.2 Success Criterion reference, severity classification, business and user impact, root cause analysis, developer-ready remediation guidance, and recommended implementation priority — enabling the team to prioritize high-impact improvements while maintaining ongoing website enhancements.
Accessibility Validation
After remediation, Zylyn performed comprehensive validation testing to verify that accessibility improvements had been successfully implemented and that future releases continued to meet accessibility requirements.
Three-tool audit methodology
- Google Lighthouse — structural and performance signals
- WAVE — visual contrast and form label detection
- axe-core scanner — precise WCAG criterion mapping
Violation tracker
Every issue mapped to its WCAG criterion, severity, and exact fix — turning accessibility barriers into a prioritised, manageable remediation backlog.
Verified results
An independent re-scan across multiple tools confirmed every remediation held. Each fix was verified against its WCAG criterion before being marked closed.
The numbers tell the story.
Measurable improvements across every key accessibility metric.
| Metric | Improvement |
|---|---|
| Critical accessibility issues resolved | 97% |
| WCAG compliance score | Increased from 80% to 98% |
| Keyboard navigation issues | Reduced by 95% |
| Product search and filtering accessibility | Improved by 96% |
| Screen reader compatibility | Improved by 94% |
| Color contrast issues resolved | 100% |
| Checkout accessibility improvements | 95% |
Beyond a passing score.
Improved Customer Shopping Experience
- Browse thousands of products without accessibility barriers
- Search and filter ingredients using assistive technologies
- Compare product specifications and access technical documentation
- Complete online purchases using keyboard-only navigation
More Inclusive eCommerce Experience
- Manufacturers, formulators, and independent businesses can access product information and purchasing tools regardless of ability
- Accessibility integrated into future product launches and catalog updates
What was achieved.
97% of critical accessibility issues resolved
Improved accessibility across product discovery and purchasing workflows
Enhanced usability for keyboard and screen reader users
Stronger alignment with WCAG 2.2 accessibility guidelines
Reduced accessibility barriers throughout the eCommerce journey
More inclusive online experience for wholesale and retail customers
Make your site accessible.
If your site has never been audited against WCAG 2.2, it almost certainly has issues like these. We can run a full multi-tool audit, deliver a prioritised remediation tracker, and verify the result with an independent re-scan.