Strengthening Accessibility for a Digital Marketing & Web Development Agency
A full-service digital agency specializing in web development, mobile applications, UI/UX design, SEO, performance marketing, and digital transformation wanted to ensure its website reflected its commitment to delivering high-quality digital experiences. As the website serves as the primary platform for showcasing services, generating leads, and educating prospective clients, accessibility became an important part of the organization's digital strategy.
- 97%
- Issues resolved
- 78% → 98%
- WCAG score
- 100% fixed
- Color contrast
Technology & Digital Services — confidential client.
A full-service digital agency specializing in web development, mobile applications, UI/UX design, SEO, performance marketing, and digital transformation wanted to ensure its website reflected its commitment to delivering high-quality digital experiences. As the website serves as the primary platform for showcasing services, generating leads, and educating prospective clients, accessibility became an important part of the organization's digital strategy.
9 accessibility barriers that needed addressing.
Alternative text for images, graphics, and service illustrations
Heading hierarchy and semantic page structure
Keyboard navigation across menus and interactive elements
Form labels, validation messages, and error handling
Color contrast for text, buttons, and calls-to-action
Focus visibility for keyboard users
Screen reader compatibility
Accessible navigation and dropdown menus
Descriptive links and button labels
Structured engineering, not a one-time scan.
Comprehensive Accessibility Assessment
Zylyn conducted a comprehensive accessibility assessment using automated scanning and expert manual testing based on WCAG 2.2 guidelines. The assessment included the home page, service pages, industry solution pages, portfolio and case studies, contact and proposal request forms, blog pages, navigation menus, and interactive UI components.
Prioritized Remediation Guidance
Every accessibility finding included a WCAG Success Criterion reference, severity classification, user and business impact, recommended remediation, and developer-ready implementation guidance — enabling the team to efficiently prioritize high-impact improvements.
Accessibility Validation
Following remediation, Zylyn performed validation testing to verify that accessibility improvements were successfully implemented and that new issues had not been introduced.
Three-tool audit methodology
- Google Lighthouse — structural and performance signals
- WAVE — visual contrast and form label detection
- axe-core scanner — precise WCAG criterion mapping
Violation tracker
Every issue mapped to its WCAG criterion, severity, and exact fix — turning accessibility barriers into a prioritised, manageable remediation backlog.
Verified results
An independent re-scan across multiple tools confirmed every remediation held. Each fix was verified against its WCAG criterion before being marked closed.
The numbers tell the story.
Measurable improvements across every key accessibility metric.
| Metric | Improvement |
|---|---|
| Critical accessibility issues resolved | 97% |
| WCAG compliance score | Increased from 78% to 98% |
| Keyboard navigation issues | Reduced by 94% |
| Form accessibility improvements | 96% |
| Color contrast issues resolved | 100% |
| Screen reader compatibility improvements | 94% |
Beyond a passing score.
Improved User Experience
- Explore digital services without barriers
- Request project proposals using assistive technologies
- Complete contact forms more easily
- Access educational content via screen readers
Stronger Digital Credibility
- Accessibility improvements reinforce commitment to user-centered design
- Inclusive web development practices embedded into future projects
What was achieved.
Significant reduction in accessibility barriers
Improved usability for keyboard and screen reader users
More accessible lead generation and contact forms
Stronger alignment with WCAG 2.2 guidelines
Faster identification and remediation of accessibility issues
Accessibility embedded into future web development practices
Make your site accessible.
If your site has never been audited against WCAG 2.2, it almost certainly has issues like these. We can run a full multi-tool audit, deliver a prioritised remediation tracker, and verify the result with an independent re-scan.